When digital popularity is prioritized over the quality of online content, clickbait is what we receive. Initially only a concern in relation to journalism and its fourth estate role, this phenomenon is developing into more of a mentality than a mere online annoyance. Clicks, likes, views and comments have become such a measure of success that the inherent value of content is becoming less important than its digital sprawl.
Yet this perceptual shift is even more interesting when we consider its effects IRL. Clickbait's influence on our reality can be witnessed in the everyday dilemma of whether to simply experience something in real life or digitally document it for online adoration. If the number of phones held
high at every event are a gauge to go by, the latter is now becoming almost instinctual.
Today, the power to publish is in everyone's hands. We don't just bite but continually bait each other. Forever fishing for clicks in an endless online ocean. There's nothing wrong with casting a line but maybe this work will make you ask why.
For this collaboration, we've added a Limited Run of Funboard 6'6 and 7'6 Shapes with Parabolic Rolled Rail Technology.
Similar to the Test Tube Model Cam prefers to ride, the CLICKBAIT [ STREET MODS ] Model is also available in 6'0, 7'0 & 8'0 Mini Mal Shapes